What we do

We are specialists.

Belmont Strategy is a specialist consultancy providing communications and stakeholder engagement expertise to clients in the planning, development and energy sectors.

We manage political engagement, community consultation, PR, digital strategy and graphic design; everything needed for a successful communications campaign. We support clients on individual projects, broader policy engagement, corporate communications and PR activity.

Our Expertise

Public Affairs Strategy

We understand politics and how legislation impacts our clients’ interests. We have a successful track record of advising on strategic engagement with elected representatives and Government officials at all levels in Belfast, London and Dublin.

Public Affairs Strategy

We understand politics and how legislation impacts our clients’ interests. We have a successful track record of advising on strategic engagement with elected representatives and Government officials at all levels in Belfast, London and Dublin.

Our Expertise

Public Affairs Strategy



Public Affairs Strategy

We understand politics and how legislation impacts our clients’ interests. We have a successful track record of advising on strategic engagement with elected representatives and Government officials at all levels in Belfast, London and Dublin.

Community Consultation



Community Consultation

Community consultation and stakeholder engagement is one of our core functions. Our unique focus on digital strategy means we are perfectly placed to guide clients through the new digital consultation process arising as a result of the pandemic.

Public Relations



Public Relations

Whether its devising a public relations strategy for a planning application, product launch or company announcement, our understanding of the media landscape means we successfully advise clients on all aspects of media engagement.

Digital Strategy



Digital Strategy

Online and social media has changed how organisations communicate. A strong online presence driven by data is no longer an optional add on. We combine this approach with the core business aims of our clients to provide digital media solutions that support their offline goals.

Political Intelligence



Political Intelligence

Our Public Affairs strategies are always based on an intelligence-led approach. We closely monitor political activity at Stormont, Dáil Éireann, Westminster and EU-level to ensure our clients’ interests are protected and action is taken to engage with the right people at the right time.

Graphic Design



Graphic Design

We work with trusted partner agencies to provide graphic design and branding services for our clients. This is offered on a standalone basis or as part of our community consultation and digital strategy services, where bespoke materials are required.

Public Affairs Strategy

Community Consultation

Public Relations

Digital Strategy

Political Intelligence

Graphic Design

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Fionnuala O'Connell

Senior Communications Consultant

Fionnuala is a Communications, Media and Public Affairs specialist with experience of significant campaigns in the fields of infrastructure and renewables.

A member of the Chartered Institute of Public Relations (CIPR), Fionnuala has led on crisis PR Management, social media campaign delivery, pro-active media engagement and political information outreach.

Fionnuala is a holder of a Diploma from the National Council for the Training of Journalists (NCTJ), and before entering the public relations field had a successful broadcast media career working at BBC NI, BBC Radio Foyle, Downtown Radio and Cool FM, U105 and culminating in producing the Northern Ireland, ITV regional news programme.

Fionnuala has a wide contacts base which includes engagement with the construction industry and stakeholders specialising in renewable energy.

Robin McCormick

Strategic Advisor

A highly-respected senior executive, Robin was previously General Manager and Chairman of SONI (System Operator for Northern Ireland). In the EirGrid Group he was Director, Operations, Planning & Innovation responsible for the DS3 programme enabling the all-island power system to meet the challenges of decarbonisation.

Having retired from the EirGrid Group in 2020, Robin is currently a Senior Advisor to PwC Middle East and Chairperson of leading energy consultancy TNEI Ireland.

Robin advises Belmont Strategy on renewable energy developments, grid solutions and market operations. He also provides support on business strategy, planning and decision-making.

Daniel McLaughlin MCIPR

Founder and Director

Daniel is a graduate of Queen’s University Belfast, where he obtained a BSc Environmental Planning degree. He has over 10 years’ experience in the communications industry and is one of the few advisors on the island of Ireland who operates exclusively in planning and development.

Daniel has successfully advised clients and overseen communications and strategic engagement strategies for some of the most high profile planning applications in Northern Ireland. Active across all sectors including residential, commercial, hospitality and retail, he has developed a particular reputation for unrivalled expertise in the clean energy sector.

Prior to establishing Belmont Strategy in April 2020, Daniel was a Director in a leading all-island planning and stakeholder engagement consultancy where he spent his time between Belfast and Dublin.