Services We Offer

Public Affairs Strategy
Community Consultation
Public Relations
Digital Strategy
Political Intelligence
Graphic Design

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Public Relations

Whether it is devising a public relations strategy for a planning application or managing corporate reputation on an ongoing basis, our understanding of the media landscape means we successfully advise clients on all aspects of PR.

How we can help you

We are trusted by leading companies and organisations to establish, grow and maintain their media presence and corporate positioning.

We manage media activity in relation to planning applications and development proposals, advise clients on their broader media and PR strategies and provide crisis communications support on a 24/7 basis.

Clients rely on our experience to prepare them for interviews, prepare articles and speeches on their behalf and advise on tone of voice and lines to take on key issues. Our PR services are enjoyed by clients on a standalone basis and alongside other functions.

Victoria Patterson, Director, Mayfair Group
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Fionnuala O'Connell

Senior Communications Consultant

Fionnuala is a Communications, Media and Public Affairs specialist with experience of significant campaigns in the fields of infrastructure and renewables.

A member of the Chartered Institute of Public Relations (CIPR), Fionnuala has led on crisis PR Management, social media campaign delivery, pro-active media engagement and political information outreach.

Fionnuala is a holder of a Diploma from the National Council for the Training of Journalists (NCTJ), and before entering the public relations field had a successful broadcast media career working at BBC NI, BBC Radio Foyle, Downtown Radio and Cool FM, U105 and culminating in producing the Northern Ireland, ITV regional news programme.

Fionnuala has a wide contacts base which includes engagement with the construction industry and stakeholders specialising in renewable energy.

Robin McCormick

Strategic Advisor

A highly-respected senior executive, Robin was previously General Manager and Chairman of SONI (System Operator for Northern Ireland). In the EirGrid Group he was Director, Operations, Planning & Innovation responsible for the DS3 programme enabling the all-island power system to meet the challenges of decarbonisation.

Having retired from the EirGrid Group in 2020, Robin is currently a Senior Advisor to PwC Middle East and Chairperson of leading energy consultancy TNEI Ireland.

Robin advises Belmont Strategy on renewable energy developments, grid solutions and market operations. He also provides support on business strategy, planning and decision-making.

Daniel McLaughlin MCIPR

Founder and Director

Daniel is a graduate of Queen’s University Belfast, where he obtained a BSc Environmental Planning degree. He has over 10 years’ experience in the communications industry and is one of the few advisors on the island of Ireland who operates exclusively in planning and development.

Daniel has successfully advised clients and overseen communications and strategic engagement strategies for some of the most high profile planning applications in Northern Ireland. Active across all sectors including residential, commercial, hospitality and retail, he has developed a particular reputation for unrivalled expertise in the clean energy sector.

Prior to establishing Belmont Strategy in April 2020, Daniel was a Director in a leading all-island planning and stakeholder engagement consultancy where he spent his time between Belfast and Dublin.