Services We Offer

Public Affairs Strategy
Community Consultation
Public Relations
Digital Strategy
Political Intelligence
Graphic Design

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Digital Strategy

Online and social media has changed how organisations communicate. A strong online presence driven by data is no longer an optional add on. We combine this approach with the core business aims of our clients to provide digital media solutions that support their offline goals.

How we can help you

We match our understanding of public affairs and PR with our graphic design expertise to devise and execute effective digital strategies on our clients’ behalf. 

A sound Digital Strategy is now a key aspect of consultation and engagement efforts on individual projects. Accelerated by the pandemic, the public and planning authorities expect all major projects to have a clear digital presence.

We also provide clients with longer-term support regarding their Digital Strategy and online presence. This includes providing all written content and digital assets, coordinating and managing online events and advising on engaging with key stakeholders.

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Fionnuala O'Connell

Senior Communications Consultant

Fionnuala is a Communications, Media and Public Affairs specialist with experience of significant campaigns in the fields of infrastructure and renewables.

A member of the Chartered Institute of Public Relations (CIPR), Fionnuala has led on crisis PR Management, social media campaign delivery, pro-active media engagement and political information outreach.

Fionnuala is a holder of a Diploma from the National Council for the Training of Journalists (NCTJ), and before entering the public relations field had a successful broadcast media career working at BBC NI, BBC Radio Foyle, Downtown Radio and Cool FM, U105 and culminating in producing the Northern Ireland, ITV regional news programme.

Fionnuala has a wide contacts base which includes engagement with the construction industry and stakeholders specialising in renewable energy.

Robin McCormick

Strategic Advisor

A highly-respected senior executive, Robin was previously General Manager and Chairman of SONI (System Operator for Northern Ireland). In the EirGrid Group he was Director, Operations, Planning & Innovation responsible for the DS3 programme enabling the all-island power system to meet the challenges of decarbonisation.

Having retired from the EirGrid Group in 2020, Robin is currently a Senior Advisor to PwC Middle East and Chairperson of leading energy consultancy TNEI Ireland.

Robin advises Belmont Strategy on renewable energy developments, grid solutions and market operations. He also provides support on business strategy, planning and decision-making.

Daniel McLaughlin MCIPR

Founder and Director

Daniel is a graduate of Queen’s University Belfast, where he obtained a BSc Environmental Planning degree. He has over 10 years’ experience in the communications industry and is one of the few advisors on the island of Ireland who operates exclusively in planning and development.

Daniel has successfully advised clients and overseen communications and strategic engagement strategies for some of the most high profile planning applications in Northern Ireland. Active across all sectors including residential, commercial, hospitality and retail, he has developed a particular reputation for unrivalled expertise in the clean energy sector.

Prior to establishing Belmont Strategy in April 2020, Daniel was a Director in a leading all-island planning and stakeholder engagement consultancy where he spent his time between Belfast and Dublin.